Thinking, Fast And Slow By Daniel Kahneman: Nobel Prize Winner On Decision-Making, Psychology & Behavioral Economics | International Bestseller Paperback | Original Book(Paperback, Daniel Kahneman)
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"A lifetime's worth of wisdom" - Steven D. Levitt, co-author of FreakonomicsWhy do we make the choices we do? What influences our judgment, and how rational are we really? In Thinking, Fast and Slow, Nobel laureate Daniel Kahneman takes us on a groundbreaking tour of the mind, explaining the two systems that drive the way we think and make decisions.System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and logical. Kahneman reveals the extraordinary capabilities—and the powerful biases—of both, demonstrating how they shape everything from our personal choices to our business strategies and public policies.This international bestseller explores:Cognitive biases: Why we often make irrational decisions.Heuristics: Mental shortcuts that can lead us astray.Overconfidence: The illusion of understanding our world better than we do.The power of framing: How the presentation of information affects our choices.Prospect Theory: A revolutionary understanding of risk and decision-making.A profound and illuminating book that has transformed the fields of psychology, economics, and human behavior, Thinking, Fast and Slow will change the way you think about thinking. It offers invaluable insights for anyone looking to make better decisions, understand themselves, and navigate a complex world.